DLA Piper has advised German media house Burda Magazine Holding GmbH (Burda) on the acquisition of Wunder Media Production, a digital marketing specialist.
The transaction, which was subject to clearance by the Austrian Competition Authority, saw Burda acquire 100 per cent of the shares in Wunder Media Production directly from the mother company Wunder Media GmbH.
The DLA Piper team was led by consultant Florian Schuhmacher, whose practice focuses on antitrust matters. Associate Nicole Daniel assisted with aspects concerning Austrian competition law, and a team from DLA Piper's Cologne office advised on German competition law, led by partner Jan Dreyer.
Florian said: "We are pleased that the notification proceeding was successfully closed and the merger has been cleared in Austria."
International media company Burda is the largest publisher of magazines within the German market. Through increased investment in the digital sector, the company has achieved a substantial increase in revenue. With 125 employees Wunder Media Production is Germany's largest digital marketing agency. The firm specialises in the production and publication of high quality daily updated content. After the takeover Wunder Media Production will still act as an independent company on the market.