Olswang has advised long-standing client Heron, the property investment company, on the renaming of the iconic Heron Tower to Salesforce Tower London. Salesforce now occupies four additional floors, which with other terms agreed takes the tower to 90 per cent occupancy. Olswang advised both on the real estate aspects of the transaction and the naming rights agreements. 

Salesforce.com is now the Tower's single largest tenant having taken an additional 50,000 sq ft on a 15 year lease to create two contiguous villages over floors 26-31. The Tower, which is located at 110 Bishopsgate, London EC2 will continue to be operated and managed by Heron. 

Daniel Samson Head of Legal at Heron, said: "Olswang understands both branding and property, with a pedigree in both the real estate and media industries, so they were the obvious choice for this cross-discipline project. We've worked with Jonathan and his team for many years so we knew they would deliver the best result for Heron through an innovative approach." 

Jonathan Lewis, Head of Real Estate at Olswang, commented: "Having worked with Heron for so many years, we understood the strategic importance of this deal and were happy to bring in our branding expertise to support what is a fantastic letting. We look forward to working with Heron on more exciting projects where thinking outside of the box is a must."

The Olswang team was led by Partner Jonathan Lewis, who was supported by Senior Associate Benjamin Shore. Partner John Enser advised on the naming rights