Ashurst advised the world's leading sports marketer IMG on the conclusion of a long-term marketing agreement with professional handball team Rhein-Neckar Löwen. IMG's German subsidiary, International Management Group GmbH (IMG GmbH) will in future assume responsibility for the entire marketing of the successful DKB Handball Bundesliga team.

Ashurst advised IMG GmbH with senior associate Jan Kupfer (Corporate/Sports & Entertainment, Frankfurt). IMG GmbH was internally supported by Jörg Neuss, Vice President and Head of Legal Affairs Germany, Austria and Switzerland.

Ashurst advises IMG GmbH since many years in connection with its daily business. Leading contact is corporate and sports lawyer Jan Kupfer who is responsible for the firm's interdisciplinary practice group Sports & Entertainment in Germany. Lastly, the practice advised IMG GmbH in connection with the Mercedes-Benz Fashion Week Berlin and the FIVB Beach Volleyball Grand Slam Berlin scheduled for June 2014.

IMG is the leading global sports, fashion and media group and has almost 3,500 employees in 30 countries. In Germany, IMG is based in Berlin and Cologne.