Simmons & Simmons advised Tel Aviv-based Matomy Media Group Ltd. on the admission of the company’s shares to trading today on the High Growth Segment of the London Stock Exchange’s main market, and the $75 million initial public offering of its shares to institutional investors.

Matomy is one of the world’s leading digital performance-based marketing companies. Its customers are primarily advertisers, advertising agencies and other businesses around the world that promote or sell products and/or services to consumers through digital media, such as websites, mobile apps and social media networks. Matomy manages and optimises its customers’ digital marketing campaigns using its proprietary technology platform to maximise their reach to their target audience.

Matomy is the second company to be admitted to trading on the High Growth Segment, which the London Stock Exchange launched last year to encourage investment in fast-growing companies.

The Simmons & Simmons team was led by partners Julian Perlmutter and Chris Horton, counsel Ariel Nachman and associates Tara Waters and Tom Burgoo. Partners Charles Mayo, Jo Weston and Nick Cronkshaw, and associates Lesley Olsen, Victoria Hewitt and Chris Agnoli, provided specialist legal advice. Ilan Shiloah, Matomy’s Chairman, said "Matomy is an innovative, successful company that has gone from strength to strength in recent years. The Simmons team was our trusted adviser throughout the admission process.” Julian Perlmutter said “We’re delighted to support Matomy on this landmark transaction, and look forward to helping it achieve continued success.”