A Travers Smith team led by the head of the private equity group Paul Dolman and senior associate Adam Orr, has advised management on the sale of the Gorkana Group. Gorkana is a leading media information provider offering PR and marketing professionals access to customised media intelligence. Cision has bought the top U.K.-based media intelligence and data insights service provider, through its parent, Discovery Group Holdings Limited.

The Travers Smith team also included corporate associate Matthew Kichenside, as well as the head of the tax group Kathleen Russ and tax associate Silvana Corrieri.

Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access one of the world’s largest pitchable media and blogger databases, distribute press releases, manage influencer outreach, measure social media activities, and analyse the effectiveness of campaigns.

Other advisers on the transaction included MacFarlanes (who acted for the sellers) and Latham Watkins (who acted for Cision).