The Squire Patton Boggs International Public Policy team has been appointed to advise the Tanzania Trade Development Authority (TanTrade) on the creation of the first national branding campaign for Tanzania. ‘Brand Tanzania,’ sponsored by the Government of Tanzania, will promote Tanzania and its products globally, with the aim to attract trade and investment and stimulate tourism. As part of the project, Squire Patton Boggs will assist TanTrade and the Government of Tanzania on the creation of a legal and governance framework to manage and introduce the newly created brand to the domestic and international markets.