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A$1.45 billion sale of Primo Smallgoods to Brazil's JBS S.A.

01 Dec 2014

In what is Australia's largest private equity transaction of 2014, Brazil's JBS S.A., the world's largest food processing company, is buying Primo Smallgoods Group for A$1.45 billion. The sale is subject to customary regulatory approvals.

Established in 1985 by the Lederer Family, Primo has grown to become the leading producer of ham, bacon and smallgoods in Australia and New Zealand, with more than 3000 staff and brands including Primo Smallgoods, Hans, Beehive Hunter Valley Quality Meats and Primo Quality Meats.

In October 2011, Affinity Equity Partners acquired a majority interest in the business and since then has partnered with the Lederer family and management to grow the company, including into New Zealand.

Minter Ellison is acting as legal adviser to the owners of Primo Smallgoods Group. Our team is led by partner Martin Bennett with senior associate Jacqui How and assisted by lawyers Simon Ayling and Damian Petrovic and partner Ricky Casali. Partner Paul Schoff and lawyer Eric White advised on competition and regulatory aspects of the transaction.

Sao Paulo stock exchange-listed JBS S.A. is a global leader in beef production. It is the world's largest exporter of animal protein, selling to over 150 countries.

Matter Type
M&A: Seller's Counsel
Industry
Food & Beverage
News Category
M&A