Vinge has advised Bellbox in conjunction with the merger with Lyko. The merger has created a Nordic region leader within professional haircare and beauty products. The combined group is expected to have a turnover of approximately SEK 500 million and the merger has created a multi-channel retailer with Bellbox’s store network, which consists of 30 wholly owned stores in Sweden and Norway, and Lyko.se, a destination for beauty products online.

Vinge’s team consisted of responsible partner Jonas Bergström together with, among others, associates Alex Miler and Maria Dahlin. Louise Brorson Salomon provided financing advice.