In the successful German TV program “Die Höhle der Löwen”, (the Lions` Den), the entrepreneurs Jochen Schweizer and Lencke Steiner decided to participate in BABO Beverages GmbH. This exceptional start-up company from Freising, situated close to Munich, aims to conquer the European market with its mixed beer beverage, “BABO BLUE”. The beverage consists of 60% beer and 40% berry lemonade. It will be financed with more than €100.000. KWM advised both investors in the context with their participation in BABO Beverages GmbH.

BABO Beverages GmbH was founded by five students of the TU München-Weihenstephan in February this year. The production of “BABO BLUE” is carried out on a large scale in accordance with the latest standards of the beverage industry. The blue mixed beer beverage with the taste of blueberries, blackberries and black currants was created in a college dorm room. “BABO BLUE” is available at German wholesale stores such as “REWE” and “Metro”.

“Die Höhle der Löwen”, (the Lions` Den), is a German TV program providing a platform for individuals with creative business ideas. These ideas are introduced to a panel of five successful entrepreneurs, the so called lions (“Löwen”). Jochen Schweizer and Lencke Steiner, being two of the lions, decided to financially support the BABO BLUE business idea.

Advisor to Jochen Schweizer and Lencke Steiner:
King & Wood Mallesons, Germany

Corporate

Simon Vogel (counsel, Lead), Benjamin Boehning (associate, both Munich)