Maj Invest Equity, Denmark’s leading Private Equity player , has today announced the acquisition of 85% of the shares in Svendsen Sport and  its German sister company D.A.M GMBH, both leading suppliers of fishing tackle in Europe.

Combined Svendsen Sport and D.A.M GMBH is a major player on the European market for fishing tackle with own sales offices in 10 European countries. Svendsen Sport has experienced increasing demands and the company has in recent years delivered high organic growth rates based on strong know-how within product development and brand-building.  The partnership with Maj Invest Equity aims to accelerate the growth both in existing and new markets.

CEO and founder Lars Svendsen will continue  as CEO and minority share holder.

The deal is subject to  merger control approval and is expected to close  in Q4 2015.

Maj Invest Equity is a leading Private Equity player in Denmark with a committed capital of approximately DKK 7.5 billion and current investments in more than 25 companies.

Svendsen Sport was founded in 1977 by Lars Svendsen and  is a Danish supplier within fishing tackle and a leading Northern European player. D.A.M. GMBH is a German supplier of fishing tackle and one of the world’s oldest established providers of fishing tackle.

Bruun & Hjejle acted as legal counsel to Maj Invest Equity.