Swiss media company Ringier AG has acquired a 60% stake in My-Store SA, Western Switzerland’s leading online outlet shop. The founders of My-Store SA will retain a minority stake of 40%. My-Store SA will be merged with DeinDeal AG, a wholly owned subsidiary of Ringier AG, in 2016.

Bär & Karrer acted as legal advisor to Ringier AG in this transaction. The Bär & Karrer team included Christoph Neeracher, Luca Jagmetti, Beda Kaufmann, Philippe Seiler (all M&A), Markus Wang (IP) and Daniel Bader (Tax).