SSNG Holding, ultimately owned by the Nordic investment firm Preato Capital and certain minority shareholders, has acquired Sales Support Nordic Group from certain individual shareholders.

Sales Support is the leading Nordic field sales company with a turnover of approx. 210 MSEK in 2014. The company represents the principal’s products and brands in the stores, and is focused on positively influencing the consumers’ buying decisions.

SSNG Holding and Preato Capital were advised by Mannheimer Swartling in the transaction. The firm’s team consisted primarily of Isabella Ramsay, Maria Holme and Johan Tholander.