DLA Piper advised Dentsu Aegis Network on its acquisition of SAME SAME but different. SAME SAME but different will become part of Dentsu Aegis’s global creative advertising agency network, McGarryBowen. The acquisition marks McGarryBowen’s first venture into France, and the establishment of the agency’s luxury brands practice, known as McGarryBowen Luxury.

Founded in Paris in 2009, SAME SAME but different specialises in strategy and creative advertising with offices in Paris, Shanghai, New York and Hong Kong. A strong team of 150 specialists dedicated to the luxury industry and premium brands offers a different perspective on the definition and implementation of digital brand environments.

Dentsu Aegis Network was advised by lead partner Sarmad Haidar and associate Camille Pedrini (both Corporate, Paris). 

The SAME SAME Agency SAS was advised by partner Cyrille Garnier, and Eric Laugier of Simon & Associés.