Osborne Clarke has advised the owner of smartclip AG on its sale to Mediengruppe RTL Deutschland. Since 2008, smartclip bundles an online video inventory of more than 700 publishers worldwide and controls integration and delivery of video advertising on all internet-compatible devices. The company is both a strong marketer and technological innovator, promoting topics such as connected TV and multiscreen advertising.

RTL acquires 93.75 per cent of smartclip's shares and also has a call option for the remaining shares. The purchase price for the shareholding amounts to EUR 46.9 million. RTL acquires the company's activities in Germany, the Netherlands, Scandinavia and Italy. Spain and the Latin America group are not part of the transaction, but remain licence holders of smartclip’s technology and brand. The transaction is subject to approval from the German Federal Cartel Office.

The Osborne Clarke team that advised on the sale was led by Philip Meichssner who was assisted by Dr Nanni Spitzer, Natalie Zag (all Corporate), Dr Hendrik Schöttle (IT law) and Dr Gerd Hoor (Tax law).