Slaughter and May, working as part of an integrated team with Cravath, Swaine & Moore LLP and Group General Counsel, Simon Zinger, is advising Dentsu Aegis Network on its acquisition of a majority stake in Merkle Group Inc.  Merkle is the largest independent data analytics, customer relationship management & performance marketing agency in the US, generating $436m of revenues in 2015 and with offices in the US, UK, China and Spain. Merkle will become one of Dentsu Aegis Network’s leading global agency network brands.  Agreements have been put in place that would allow Dentsu Aegis Network to acquire the remaining shares in Merkle by the end of 2020.
Contacts

Slaughter and May

Corporate and Commercial: Roland Turnill (partner), Rob Innes (partner), Claire Jackson (associate), Gretel Scott (trainee); Tax: Sara Luder (partner), Ed Milliner (associate); Competition: Anna Lyle-Smythe (partner), George O’Malley (trainee)

Cravath, Swaine & Moore LLP

Corporate: Faiza Saeed (partner), David Perkins (Partner), Gabriella Kleeman (associate), Amber Lam (associate), Jason Jones (associate), Christina Shin (summer associate), Daniel Lin (summer associate); Tax: Len Teti (partner), Kiran Sheffrin (associate); Executive Compensation and Benefits: Jonathan Katz (partner), Romica Singh (specialist attorney), Dan Herrmann (associate); Real Estate: Joyce Law (senior attorney), Brian Budnick (specialist attorney); IP: Margot Wagner (senior attorney), Jason Sandler (associate); Competition: Robin Landis (specialist attorney), Jesse Weiss (senior attorney)