GSK Stockmann + Kollegen (“GSK”) advised the US software provider Visual IQ, Inc. on the acquisition of Refined Labs GmbH in Munich, a German soft-ware provider.

Visual IQ, Inc. (“Visual IQ”) is a leading cross channel marketing attribution software provider with offices located in Boston, New York, San Francisco, London and Kochi (India). Refined Labs GmbH (“Refined Labs”) is one of the leading attribution and customer journey analytics providers offering leading technologies in the field of cross channel digital measurement, search performance management and TV measurement.

GSK comprehensively advised Visual IQ, in particular on the negotiations of the Term Sheet and the SPA of the share deal from a corporate and M&A law perspec-tive and supported the negotiations and the acquisition process.

GSK has advised Visual IQ as a new client for the first time. GSK was introduced to Visual IQ through the Boston office of US law firm Gunderson Dettmer Stough & Villeneuve.

Advisor Visual IQ:

GSK STOCKMANN + KOLLEGEN, Munich: Andreas F. Bauer, Marcel Vietor, (Lead Corporate/M&A); Associates: Jens Uwe Rügenhagen, Sebastian Dittrich (both Corporate/M&A)