E-commerce retailer Babyshop has entered into an agreement with Qliro Group AB (publ) regarding an acquisition of Lekmer AB. The transaction is subject to Babyshop having received no less than SEK 150 million in equity financing prior to closing.

Babyshop is a leading online retailer of baby and kids products and was established in 2006 by Marcus and Linn Tagesson. Lekmer AB offers baby products and toys through online stores in Sweden, Norway, Denmark and Finland.

Babyshop was advised by Mannheimer Swartling in the transaction.