DLA Piper has advised The Hut Group, one of the world´s largest online Health & Beauty retailers and brand owners, on the acquisition of all shares of GLOSSYBOX. The sellers were the majority shareholders Rocket Internet SE, Kinnevik Online AB and HV Holtzbrinck Ventures Fund IV LP. DLA Piper advised the client on the whole sale negotiations including the due diligence. The parties have agreed to keep the purchase price confidential.

The Hut Group is a global leader in health (nutrition and weight management) and beauty (prestige skincare, haircare, cosmetics) and is home to internationally-known brands such as Myprotein, Mio Skincare, lookfantastic. As a worldwide online retailer the business attracts more than 500 million shoppers a year from 190 countries with 65% of sales coming from Europe, Asia and North America.

Launched in Berlin in March 2011, GLOSSYBOX has developed within a few years into an emerging and international online retailer, which provides subscriptions for monthly beauty boxes in 10 countries.

The DLA Piper team, led by German partner, Dr Nils Krause comprised senior associates Dr Danguole Hackel and Dr Jan Philipp Meier, associate Ronja Hecker (all Corporate, Hamburg), as well as partners Dr Michael Holzhaeuser (Antitrust, Frankurt) and Dr Kai Bodenstedt (Employment, Hamburg), counsels Semin O (Antitrust Law, Frankfurt), Gabriele Engels (Cologne), Verena Grentzenberg (Hamburg, both IPT) and Dr Christoph Imschweiler (Tax, Munich), senior associate Dr Isabel Schaefer and associate Florian Jeske (both Employment, Hamburg).

The international team comprised partners Nickie Cheney (Corporate), Frank Mugabi (Tax, both New York), Rita Patel (Employment, Washington), Perrie Weiner (Litigation, Los Angeles), Yunus Maka (Corporate, Manchester), Emma Norburg (Corporate, Stockholm), Sonia de Kondserovsky (Corporate, Paris) and Horace Lam (IPT, Beijing).