DLA Piper has advised the shareholders of N365 Group Holding AB (previously Nyheter365) in relation to the sale of all shares in the company to Mediaplanet.

N365 Group has, since its launch in 2012, rapidly progressed into a leading content marketing-supplier in the Swedish market, with a focus on data-driven native advertising and the news website Newsner. The sites comprising the N365 Group portfolio are distributed in 17 languages with over 50 million unique visitors every month.

Mediaplanet Group consists of the internationally established Mediaplanet, active in 16 countries in Europe and North America, as well as the content agency Appelberg.

Through the sale, Mediaplanet Group becomes one of the largest media companies within the content marketing sector in Europe.

The DLA Piper team, led by Peder Grandinson (Corporate), comprised Ammar Khan (Corporate) and Petros Vardanian (Corporate).