A team of Hogan Lovells lawyers from the firm’s Mexico City and Monterrey offices recently represented British luxury automobile manufacturer Jaguar Land Rover in the launch of its new Mexican distribution subsidiary. Operations began at the beginning of the month.

Having previously relied on importers, the move brings the iconic brand directly into one of Latin America’s largest and most important markets with the highest growth potential. Local customers will see significant advantages through the leveraging local sales and marketing strategies, improved flexibility and autonomy to import Jaguar and Land Rover vehicles into the country, greater availability of vehicles, and competitive pricing in pesos.

Juan Francisco Torres Landa, Hogan Lovells Office Managing Partner of Mexico City and Monterrey, led the team advising Jaguar Land Rover with heavy involvement from associate José Antonio Noguera. Hugo Hernández-Ojeda Alvírez and Isabel Pizarro Guevara advised on labor issues, Jaime Espinosa de los Monteros and Teresa Garza Lozano advised on tax issues, Ernesto Algaba Reyes and Cecilia Stahlhut Espinosa provided regulatory advice, Jorge Yáñez and Mario Lara handled foreign trade issues, and Brenda Rogel Salgado and Jeanett Trad Nacif advised on environmental matters.

Jaguar Land Rover is the UK's largest automobile manufacturer and owner of two iconic brands of the British automotive industry with over 80 years of history. A subsidiary of Tata Motors, the company has nearly 40,000 employees worldwide and markets its products in more than 170 countries.