Eversheds Attorneys Ltd. advised Asiakastieto Group in a corporate transaction in which Asiakastieto Group Plc acquired all the shares of Emaileri Oy, a company separated from Websonic Oy, providing services for communication and marketing operations. The transaction came into effect on 1 October 2017. With the acquisition of Emaileri, Asiakastieto Group further strengthens its sales and marketing services based on databases and analytics know-how.

Emaileri Oy is a company offering a service platform for email marketing and newsletter communications, and its turnover was EUR 2.0 million in the financial period that ended in 2016. The new Emaileri Oy will continue operations as a separate company.

Suomen Asiakastieto Oy is one of Finland’s leading information services providers for corporate management, financial administration, risk management, and sales and marketing. It provides its customers with electronic services integrated in the customers’ decision-making processes, online services tailored for contract customers, and generally available company and personal information services.