Baker McKenzie has advised Procter & Gamble in the context of the merger of its industrial businesses, headed by Industries Modernes Marocaines (IMM), and its commercial and marketing activities, run by Procter & Gamble Maroc (PGM).

 After nearly 60 years of compartmentalised presence in Morocco, Procter & Gamble has decided to group together all its Moroccan assets and staff – nearly 250 employees – within a single subsidiary: IMM, the oldest of its entities in Morocco.

This operation, which aims to boost the development of the residual activities in Morocco and make use of potential synergies, has been carried out via the absorption of PGM by IMM.

The Baker McKenzie team in Casablanca, led by Kamal Nasrollah, was comprised of Julien Grandry, Counsel, Keltoum Boudribila, Senior Associate, and Rania Chawad and Amina Bensaid, Associates.