Baker McKenzie advised Advance Publications on the acquisition of a majority share in esports and games analytics firm Newzoo. Newzoo provides clients with forecast models and other marketing intelligence for gaming and esports. They will use the significant capital investment to expand its global presence.

The team advising Advance Publications consisted of Casper Banz, Joost Polman, Niels Matze, Kim Tan, John Paans, Frits Burg, Emile Doelwijt, Suzanne van Balen, Rutger Smorenberg, Victor van Dooren, Pauline Bakker, Anna van Bracht, Roderick Beudeker, Julie van Wulfften Palthe, Tijn Valk, Wouter Seinen, Michiel Bijloo, Nathalja Doing, Thierry Embden, Steffen Hagen, Paul van de Ven, and colleagues from the U.S.