The leading Swedish fashion brand company Hope has been sold to Gotoga AB, whose owners are the majority shareholders of fashion brand Whyred. The sellers are Hope founders Ann Ringstrand and Stefan Söderberg and investment company Varenne.

Baker McKenzie acted as legal advisor to the founders and Varenne in connection with the sale. Baker McKenzie's team was led by Anna Orlander with assistance of Erik Holmgren and Johanna Flink.