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Team Represents Sapient in La Comunidad Acquisition

28 Jan 2014

Bingham represented SapientNitro, part of Sapient, in its acquisition of La Comunidad, a leading creative agency renowned for award-winning, engaging campaigns that consistently break boundaries in cross-cultural marketing. Well known for its offbeat work for brands such as Converse, MTV, Subway and Virgin Mobile, La Comunidad is also recognized for cutting edge work with brands such as Best Buy, Citibank, Corona, Disney, Hornitos and Sauza Tequilas, Modelo Especial, Sony, and Time Warner Cable. La Comunidad joins SapientNitro’s capabilities across brand, digital, commerce and technology and will strengthen its storyscaping approach.

The Bingham team included partners Laurie Cerveny, Lou Rodriques and Natascha George; counsel Gitte Blanchet and Tom Gray; and associates Erin Morley and Alison Silveira.

Matter Type
M&A: Acquiror's Counsel
Industry
Business services
News Category
M&A
Technology, Media & Telecoms