The silver bullet – how RFPs are won

Over the years, Nancey L Watson has used her expertise with procurement and pricing methods and applying strategy for hundreds of proposals to win $3 billion in competitive bids. The Silver Bullet – How RFPs Are Won will serve as a strategic guide to help you significantly increase your win rate – and more.

This book details Nancey’s top strategies for every step of the proposal process:

  • Legal procurement and the growing sophistication of in-house legal departments;
  • Questions firms should ask before they decide to propose for the work;
  • Best practices and how to analyze a “cheat sheet” to discover the key to winning RFPs;
  • How to get you to plan strategically through every phase of the proposal process;
  • How to use the magical formula to gain credibility and prove you are the firm to hire;
  • How to work strategically with subject matter experts as a team; and
  • How to write an effective executive summary.

This book is primarily written for law firms but the information within will also prove invaluable for procurement professionals.


Chapter 1: How procurement impacts law firm selection – a strategic approach

Chapter 2: Proposal management strategies – the Go/No-Go decision

Chapter 3: Analyzing the RFP to identify strategies

Chapter 4: Working strategically as a team

Chapter 5: Doing your homework to identify strategies

Chapter 6: Kick-off meeting strategies

Chapter 7: Different strategies for proposal size and timelines

Chapter 8: Strategy: Needs, outcomes, solutions, and proof

Chapter 9: Differentiation – the key to your strategy

Chapter 10: Writing a strategic executive summary

Chapter 11: Effectively using red teams to verify strategies

Chapter 12: Strategic proposal tracking

The silver bullet – how RFPs are won

Price: £167
ISBN: 978-1-78358-336-2
Format: Paperback