Ashurst advises Interactif Visuel Système on the sale of the company to Essilor International
Ashurst has advised the majority shareholders of Interactif Visuel Système (IVS) on the acquisition by Essilor International, a world leader for corrective lenses, of the majority of the share capital of IVS.
Created in Paris in 1995, IVS is a world leader in technological sales support solutions for opticians. Today, IVS equips more than 14,000 outlets worldwide which represents almost 30,000 software licences. The company also offers digital marketing at the point of sale called Activ'screen, the business is the market leader in France.