General Atlantic becomes new major investor in Joe & the Juice
US equity firm General Atlantic has just announced a major strategic growth investment in Joe & the Juice. Plesner advised General Atlantic on the transaction.
General Atlantic becomes a new investor in Joe & the Juice with a view to further increasing the growth of the Danish juice and coffee bar. Joe & the Juice was founded in 2002 and today it has approximately 160 stores, primarily in the Nordic region and across the United Kingdom. In recent years, Joe & the Juice has increased its presence in Asia and it has just entered the US market.