Baker & McKenzie and DLA Piper advise on Accenture's Acquisition of Boomerang Pharmaceutical Communications
Paris, January 4, 2016 – Baker & McKenzie advised Accenture on the acquisition of Boomerang Pharmaceutical Communications. The e-marketing agency was represented by DLA Piper.
With this acquisition, Accenture has reinforced its expertise in e-consulting and e-marketing with its clients operating in the pharmaceutical, biotechnologies and medical instruments sectors, specifically in Europe. As a result, Accenture now has new skills for the development and promotion of digital campaigns, web content and marketing operations.