Ashurst advised BlueFocus Communications Group Co., Ltd ("BlueFocus") on its acquisition of a majority stake in We Are Very Social Limited ("We Are Social"). We Are Social is the world's largest specialist social media agency network with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney and São Paulo. BlueFocus is China's largest marketing services group and is listed on the Shenzhen Stock Exchange. We Are Social will become BlueFocus' primary digital agency brand outside of China and will provide BlueFocus with a platform for significant growth in digital revenues.

The Ashurst team was led by corporate partner Karen Davies, assisted by senior associate Stuart Dullard, and associate Tom Bartram. Partner Richard Palmer advised on the tax matters, assisted by senior associate Philippa Michie. Senior associate Lauren Moore and associate Dominic Boon advised on employment matters, and partner Mark Lubbock advised on the IP matters. The firm's international team included David McManus, Anita Cade and Jennie Mansfield (Sydney), Amanda Goehring (New York), Ali Chegra and Nataline Fleury (Paris), Michele Scibetta and Federica Di Mario (Milan), and Kim Frank (Frankfurt).