Ashurst advised Peel Hunt LLP as nominated adviser, joint bookrunner and joint broker and Liberum Capital Limited as joint bookrunner and joint broker on the IPO of Joules Group plc ("Joules"), a British premium lifestyle brand, which has approximately 100 stores and its lines sold in major UK retailers including John Lewis and Next.

The IPO by way of a conditional placing comprised an issue of 7,175,851 new and 41,261,649 existing ordinary shares priced at 160 pence per share (the "placing price"), raising gross proceeds of approximately £77.5 million. Based on the placing price, the market capitalisation of Joules on admission to trading on AIM will be £140 million.

The Ashurst team was led by corporate partner Nicholas Holmes, assisted by senior associates Marianna Kennedy and Tara Waters and associate Andrew McLaren.