Ashurst has advised key client WM Morrison Supermarkets plc (Morrisons) on a new, long-term wholesale supply chain partnership with convenience store chain McColl's Retail Group (McColl's).

Morrisons will provide a fresh food and grocery offer to McColl’s portfolio of 1,300 convenience store and 350 newsagents. As part of the deal, Morrisons will re-launch Safeway as the exclusive own-brand to be supplied in McColls stores, and will use its increased purchasing power to bring greater value to both companies and, ultimately, their customers. The agreement will significantly advance McColl’s fresh food credentials and provide its customers with an enhanced range.

The Ashurst team was led by partners Chris Bates and Dominic Ross, assisted by counsel Brian Murphy and senior associate Dodge Grootemaat. Specialist advice was provided by partner Ross Mackenzie.