International law firm Ashurst has advised the founder of Blueair on the sale of Blueair to Unilever. Blueair is a world leader in air purifying solutions with an annual turnover of US$106 million in 2015.  It is a leading player in the premium category of air purifiers in markets like China, US, Japan, South Korea and India.

A team of Ashurst lawyers in Shanghai and Hong Kong advised on all Mainland China and Hong Kong aspects of the transaction.  The Ashurst team was led by Michael Sheng, Shanghai Office Managing Partner and Head of the firm's Mainland China Corporate/M&A practice.  The wider deal team included Daniel Ohvall (Counsel), Tian Zhou (Associate), Mirror Zhou (Associate) and Brandon Chow (Associate).  Swedish law firm, Hamilton, advised on the Swedish law and other international aspects of this transaction.

Michael Sheng commented: "We are very pleased to advise on this landmark transaction.  This is a complex cross-border deal which requires different teams within our network working seamlessly together to bring it to fruition."

The Chairman and Founder of Blueair, Mr. Bengt Rittri, said: "This is a complex cross-border transaction of which China is a critical part.  Ashurst's team has been exceptionally attentive and offered practical and innovative solutions to move forward a deal that could help millions of people enjoy a cleaner and healthier indoor environment."