Baker & McKenzie advised The Priceline Group Inc. on the acquisition of AS Digital, a leading provider of restaurant table and reservation management solutions. AS Digital powers mobile apps, widgets and websites under the brand bookarestaurant.com that helps consumers find and book restaurants all over the world.
AS Digital will expand The Priceline Group's global footprint in the digital restaurant reservation booking business, following the Group's acquisition of OpenTable in 2014. AS Digital will roll into the OpenTable brand within The Priceline Group, and serve to accelerate OpenTable's entry into the Australian market and expand its operations in Japan and across the Asia Pacific region.
Baker & McKenzie partner Arthur Apos represented The Priceline Group on the transaction and was assisted by senior associate Chris Taylor and associate Leah Cutri.
The Priceline Group (NASDAQ: PCLN) is the world leader in online travel and related services, provided to customers and partners in over 200 countries through six primary brands - Booking.com, priceline.com, KAYAK,agoda.com, rentalcars.com, and OpenTable. The Priceline Group's mission is to help people experience the world. For more information, visit PricelineGroup.com.