Leading international law firm Clifford Chance has advised William Hill on the sale of its Australian bookmaking business (William Hill Australia) to one of Australia's largest gaming and entertainment groups, CrownBet via a competitive sale auction process.

William Hill entered the Australian gaming market in 2013 through the AU$660 million acquisition of Sportingbet, Centrebet, and tomwaterhouse.com. Clifford Chance advised on both the Centrebet and tomwaterhouse.com transactions.

Partner Lance Sacks led the transaction, supported by counsel Amelia Horvath, associate Marcus Ap, and lawyer James Kwong.

Lance offers, "We're delighted to support William Hill in the sale of its Australian bookmaking business. This transaction reflects the evolution of gaming in Australia and our team is proud to be working with the leading players in the industry."