Beabloo, a technological company specializing in combining omni-channel digital marketing solutions and big data for the retail sector, has received a €10 million investment from the SoftBank Group. Cuatrecasas, Goncalves Pereira's Corporate and Commercial Practice has advised Beabloo on this transaction.
The agreement will enable Beabloo to increase its international business, especially in China, India, Indonesia and Japan, and continue to strengthen its investments in technological research and development.
The bulk of the investment, €8 million, comes from a subsidiary of SoftBank Corp., as part of a strategy to strengthen the ecosystem of its worldwide digital marketing business. A Chinese private investor and Baozun Commerce, Inc., an ecommerce solutions supplier and investee company of the SoftBank Group, contributed €1 million each.