London—Dentons is pleased to have advised Global Fitness as the master franchisee on the negotiation of the franchise agreement for Spain and Portugal to launch the CR7 Crunch Fitness franchise. CR7 Crunch Fitness is a new fitness collaboration between Crunch, the US-based health club chain, and international football star Cristiano Ronaldo.

The franchise, which was launched in Madrid in March, will enable owners to establish their own Crunch gyms on the Iberian peninsula. The gyms feature cutting-edge equipment, innovative group fitness programming, the opportunity to work with personal trainers for one-on-one and small group training, nutrition guidance, and amenities like full-service locker rooms and more.

Dentons' Franchising team advised on the negotiation of the master franchise agreement for Spain and Portugal, working with leading sports agency BDA Sports.

International Franchise partner Babette Märzheuser-Wood, who led on the negotiations, said, "Franchising can be a very efficient and profitable way to grow a business and expand into new markets. International expansion in particular requires careful risk management and partner selection to ensure the enforcement of quality standards and compliance with local legal and regulatory requirements.

"We are very pleased to have advised the master franchisee on this deal, and it was a privilege to be involved in launching a hugely successful brand like Crunch in these new markets. We wish the franchisees, CR7 Crunch Fitness and the team behind it every success in this new venture."

Dentons' Franchise Group offers high-level strategic advice to new franchisors as well as ongoing support to franchise clients that are considering an expansion into new markets. The team acts not only for established franchisors whose entire business model is based on franchising, but also for companies who use franchising strategically to deal with unique business opportunities. Dentons offers an extensive international network of franchising experts across Europe, North America, Africa, Asia and the Middle East offering a seamless service to clients.