DLA Piper advised Discovery Networks Benelux on a strategic partnership with Viacom International Media Networks in the Netherlands to launch a joint sales house called BrandDeli.

BrandDeli will replace both Discovery and Viacom’s existing local ad sales businesses in the Dutch market and will represent an international collection of eight linear TV channel brands from both companies. The new company is 50 per cent owned by both companies and was launched on November 1st 2013. The new entity will represent the ad sales business for a portfolio of brands that has a combined share of viewing of more than 11 per cent in the 20-49 y/o audience.

Discovery Networks Benelux was advised by Barbara van Hussen, Paulus Merks, Gabriël van Gelder (Amsterdam) and Alexandra Kamerling (London).