DLA Piper has advised Bahrain-based investment group, GFH Financial Group B.S.C., on its acquisition of 85 per cent of incentives provider and lifestyle app, the ENTERTAINER.

Founded in the UAE in 2001 and with a turnover of over AED130 million, the ENTERTAINER has grown to become one of the region's most popular apps, providing offers and savings on dining, travel, lifestyle and entertainment experiences around the world. The app has seen over 5 million downloads in 15 countries across the Middle East, Europe, Asia and Africa. Last year, users saved over $150 million at their network of 10,000+ merchant partners.

Completion of the transaction will result in the exit of existing investors, with founder Donna Benton continuing as one of the key shareholders and chairman.

The DLA Piper team was led by Dubai-based Corporate partner Richard Hughes, with assistance from legal director, Iain Skinner, legal consultants, Natalia Tombs and Katherine Werren, and trainee legal consultant, Fraser Grant. Curtis, Mallet-Prevost, Colt & Mosle LLP advised the ENTERTAINER shareholders on the acquisition.

Richard Hughes commented: "We are delighted to have advised GFH on this exciting transaction. The ENTERTAINER aligns with GFH's strategy to invest in high-growth technology-based companies, with the investment no doubt helping to accelerate the ENTERTAINER's growth and expansion into new markets. The transaction builds upon DLA Piper's extensive regional and global experience advising on M&A within the technology, media and entertainment sector."