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DLA Piper advises Playtech on the majority acquisition of Best Gaming Technology

18 Jul 2016

DLA Piper has advised Playtech, the world's largest online gaming software supplier traded on the London Stock Exchange Main Market, on the acquisition of a 90% stake in Best Gaming Technology (BGT), a retail gambling company, for EUR 138 million. The remaining 10% will be retained by Dr. Armin Sageder, BGT's founder and CEO. This strategic acquisition is part of Playtech's development strategy to expand its technology offering to clients.

Playtech plc is a gambling software development company founded in 1999. The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, mobile gaming, live dealer games and fixed-odds arcade games online.

BGT creates software for self-service betting terminals which allow customers to access functions, from placing sports bets to playing casino games. These machines represent the omni-channel strategy pursued by retail bookmakers in the face of fierce competition from purely online gambling companies. The firm currently provides its services to 24,000 machines, mainly in the UK, Ireland, Spain, Austria and Germany.

Corporate partner, Rob Salter, who led on this transaction said: "The gambling market has changed considerably over the past few years as retail operators have digitised their customer offerings. This acquisition will enable Playtech to respond to the evolving market landscape, whilst simultaneously enhancing their multi-platform customer experience. We look forward to following their continued success."

The DLA Piper team was led by Corporate partner, Rob Salter, and included Corporate partners Rob McKie, Christoph Mager and Elisabeth Stichmann, IPT partner Roger Gough, IPT associate Jonathan Salt, Corporate associate Valerie Kramer, Corporate junior associate Fabian Karlovits, and Corporate attorney at law Johanna Hoeltl.

Matter Type
M&A: Acquiror's Counsel
Industry
Technology, Media & Telecoms
News Category
M&A
Technology, Media & Telecoms