DLA Piper has advised ProSiebenSat.1 Media AG on the acquisition of a majority holding in Sonoma Internet GmbH (Amorelie).

Sonoma Internet GmbH headquartered in Berlin operates an online lifestyle shop selling stylish designer products .

In an initial step, ProSiebenSat.1 Media AG acquired a minority holding in Sonoma Internet GmbH from SevenVentures GmbH, the corporate venture capital company of ProSiebenSat.1 Media AG, before securing further shares in the business during a second step in order to gain a majority holding. The management will retain a stake in the company.

The transaction was controlled centrally from the legal department of ProSiebenSat.1 Media AG led by Senior Legal Counsel Corporate Law M&A, Dr Philipp Storm. DLA Piper acted as advisors for the transaction from the process of due diligence through to the signing and provided support for ProSiebenSat.1 Media AG for the first time in an M&A assignment.

The in-house team of ProSiebenSat.1 Media AG led by Dr Philipp Storm (Senior Legal Counsel Corporate Law M&A) comprised Marcel Senft (Legal Affairs – Diversification), Astrid Steinhoff (Head of Legal Affairs Data Protection), Julia von der Bey (Civil-, Commercial Law & IP Rights), Dr Thilo Potthast (Head of M&A & International Tax Affairs) and Katrin Albert (Civil-, Commercial Law & IP Rights).

The DLA Piper team led by partners Florian Hirschmann (Corporate) and Dr Jan Geert Meents (Intellectual Property & Technology) included counsels Silke Goschler, Britta Hinzpeter and Patrick Schwarzbart (all Intellectual Property & Technology) together with associates Silvio McMiken (Corporate) and Britta Jilge (Real Estate).