DLA Piper has advised the majority owners of the My Home group in relation to the sale of furniture retailer My Home Møbler, which has 30 outlets spread across Denmark, to Swedish DYI market Bygghemma.

Bygghemma is owned by FSN, a private equity investment company, and is the largest online DYI market in the Nordics. It already owns the furniture chains Trademax, Chilli and Furniturebox and its annual revenue is approximately SEK 3 billion.

My Home Møbler has seen double-digit growth rates in recent years and strength at retail level, in the form of the 30 retail outlets, was a key factor in generating that growth.

DLA Piper has advised the majority owners of the My Home group in connection with the transaction. It involved a two-front negotiation, as the parent company, My Home Holding A/S, first had to acquire all the shares held by minority shareholders in 7 companies before selling the entire group as a whole to Bygghemma.

‘The entire process with Bygghemma has been perfect and professional’, says Jan Hallas, founder and majority owner, ‘and we are now awaiting only the approval of the deal by the competition authorities’.