DLA Piper represented Deep Forest Media, an automated ad-buying platform, in its sale to Rakuten Marketing, the digital marketing division of e-commerce company Rakuten Inc.

The acquisition creates a leading mobile advertising platform through the combination of Deep Forest Media’s cross-device algorithm and Rakuten Inc.’s consumer data.

The Northern California-based DLA Piper team representing Deep Forest Media was led by corporate partner Bradley Gersich and included partner James Telfer, counsel Debra Vernon, and associate Jennifer Lee.