A team of lawyers from Esin Attorney Partnership, a member firm of Baker & McKenzie International, advised Dogan Group on a stake sale in Hepsiburada.com, Turkey's leading e-commerce site.
The Firm advised Dogan Group on the sale of 25% of the shares in D-Market Elektronik Hizmetler Ticaret A.S. to The Abraaj Group. D-Market, owned by members of the Dogan family, operates Hepsiburada.com as well as Evmanya.com and AltinciCadde.com. The deal was signed on December 30, 2014 and closed on February 20, 2015.
M&A Partner Eren Kursun and Associates Gul Incesulu and Mehmetcan Atasoy advised Dogan Group on the cross-border deal.
"The recent transaction is a sign of Turkey's growing e-commerce sector and paves the way for Hepsiburada to expand regionally. Over the past couple of years, we've seen increased interest in Turkey's e-commerce sector from international companies and we are proud to have taken part in a number of transactions that demonstrate this interest," said Eren Kursun.
Dogan Holding, founded by Aydin Dogan in 1959, is a leading Turkish conglomerate operating in the energy, retail, industrial, real estate, tourism and financial services sectors. Dogan Group primarily focuses on Turkey's media sector.
Dogan Group's Hepsiburada is Turkey's leading multi-category e-commerce site. Founded in 1998, Hepsiburada offers a selection of over 600,000 products in 30 categories such as electronics, sporting goods, home goods and pet care. AltinciCadde and Evmanya are e-commerce sites specializing in home décor, textiles, and furniture.
The Abraaj Group is a Dubai-based private equity investor operating in high-growth markets. Employing over 300 people, Abraaj has over 25 offices spread across six regions with hubs in Istanbul, Mexico City, Dubai, Mumbai, Nairobi and Singapore. The Group currently manages US$ 7.5 billion across more than 20 sector and country-specific Funds, encompassing private equity and real estate investments. Abraaj's investment in Hepsiburada marks its ninth transaction in Turkey since 2007.
