A team of lawyers from Esin Attorney Partnership, a member firm of Baker & McKenzie International, has advised Ideal Standard Sanitaryware Holding Ltd. (Ideal Standard) in connection with its joint venture with Ece Banyo Gerecleri Sanayi ve Ticaret A.S (Ece Banyo), a manufacturer of Turkish sanitary ware. The JV company, Ideal Standard Yapi Malzemeleri Anonim Sirketi, will focus on selling and distributing sanitary ware in Turkey and the Turkish Republic of Northern Cyprus. The deal was signed and closed on February 2, 2015.

Partner Muhsin Keskin advised on the deal with support from Caner Elmas, Deniz Erden and Ozgecan Korkmaz.

"We can expect to see this JV between a well-known international company and a leading Turkish company produce great returns in the coming years, similar to the JV between SK Holdings and Dogus Group which we also advised on, and is now operating one of the leading e-commerce sites in Turkey," commented partner Muhsin Keskin.

Ideal Standard is a multinational company headquartered in Belgium and operating in Europe, the Middle East and North Africa. It specializes in bathroom and wellness solutions, producing bathroom furnishings and fixtures for both residential and commercial buildings. In addition to its well-known international brands, Ideal Standard, Jado and American Standard, Ideal Standard also sells under leading local brands such as Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Established in 1992 in Corum, Turkey, Ece Banyo is the leading company of Ece Group, a Turkish industrial group founded by the Cenesiz family in 1965. Ece Banyo manufactures ceramic sanitary ware and other bathroom furnishings and fixtures which are exported to over 40 countries. The Ece Group has seven production centers in two countries and employs over 900 people.