Wragge Lawrence Graham & Co's Tech sector team has helped new client, Breezie, to secure a strategic investment from the Ziegler Link•Age Longevity Fund.
Wragge Lawrence Graham & Co's Tech team has helped new client, Breezie, to secure a strategic investment from the Ziegler Link•Age Longevity Fund.
Breezie, a software and services platform, is pioneering the use of modern touch screen devices, smart analytics and accessibility to radically simplify the online experience for digitally isolated seniors.
A team of tech sector specialists, including partners Richard Goold and Andrew Lawton-Smith, senior associate Sam Brown and associate Mark Knight advised on the investment.
Tech sector co-head Richard Goold said: "Breezie's product offering is excellent – effectively addressing a lack of engagement with the internet, which is a fundamental tech challenge in the aging market. Its intuitively easy-to-use interface opens up the social, economic and health benefits of being online to elderly people.
"Now, thanks to this investment, Breezie will further grow its well-established UK business and launch commercial operations in the US. It was great to bring our experience advising on US inbound investments, as well as our expert understanding on the tech sector, to bear for our client."
Jeh Kazimi, founder and CEO of Breezie, added: "The opportunities presented by the aging population are global and therefore it was important for us to also raise financing from outside the UK and especially from a strategic fund like Ziegler Link•Age. The Wragge Lawrence Graham & Co team showed great experience in executing cross-border deals and helped us close this investment in record time."
Breezie is working with Age UK and various senior living providers within the UK, and a number of US institutions have already started piloting the service, with a full launch coming in the months ahead.
Wragge Lawrence Graham & Co's 115-strong specialist Tech team provides solutions to tech businesses around the world. It advised LiveRail, the online video advertising platform, on its US$500 million sale to Facebook; supported Buddy Media on its $689 million acquisition by Salesforce.com and successfully represented ASSIA Inc in a high-profile patent infringement case against BT.
The Ziegler Link•Age Longevity Fund, LP is a limited partnership that seeks to invest in companies who are improving aging in the United States. The Fund, with $26,620,000 of assets, seeks to invest in growth companies who are able to dramatically improve the healthcare IT or healthcare services landscape for an aging population.
Reed Smith advised The Ziegler Link•Age Longevity Fund.
