Group Nike has officially announced it will open its flagship store at 79, Avenue des Champs-Élysées, within an Art Deco-style building belonging to Groupama Immobilier.

At this new address, the American brand will develop its House of Innovation concept in a sales area covering 4,300 sq.m. and which will include labs to customise each model, digital experience areas, VIP spaces, private coaching by the world's best athletes, digital services to find a product or a size, and collect a product or have it delivered.

The building will also be home to Nike offices, covering 2,500 sq.m.

The Gide team advising Groupama Immobilier on this operation comprised counsel Elisa Bocianowska and associate Louis Delestrée.

Nike was advised by August Debouzy, with counsel Julien Wlodarczyk.