Greene King, the UK's leading pub retailer and brewer, has enlisted the support of TLT for its first joint venture, The Butcher's Tap.

The deal sees Greene King partner again with celebrated publican and two-Michelin star chef Tom Kerridge and also with butcher Andy Cook.

The project marks the first of Greene King’s joint venture concepts, an innovative new programme for its Pub Partners division that will see the company team up with the best entrepreneurs and innovators who have the courage to be bold and try something new.

The Butcher's Tap venture is aimed at reinventing the high street. Opening in Marlow in November, it will combine a fully functioning butchers and bar by day, with a traditional public house serving food that is a celebration of meat and drinks by night.

The TLT team was led by Alice Gardner, a partner in the firm's corporate team, and Julian Mant, a partner in TLT's specialist retail and leisure team.

Clive Chesser, managing director of Greene King Pub Partners, says: "Our joint venture concepts capture the innovative spirit at Greene King and are a key part of our business growth strategy. TLT gave us excellent strategic advice in helping us set up our new joint venture structure and they continue to play a significant role in the success of this project.”

Julian Mant, a partner at TLT, says: "The Butcher's Tap joint venture is a great example of innovation in the leased and tenanted pub sector. Greene King's joint venture concepts demonstrate a new approach and we expect to see further innovative deal making in this sector over the next few years."