Discovery Networks Sweden and Modern Times Group (MTG) Sweden have established a joint venture to combine their regional advertising sales businesses for their respective flagship television channels in Sweden, Kanal 5 and TV3. The new 50:50 JV company, named Airtime Sales, initiated operations on 15 February 2016 as a strong new competitor to TV4, the dominant actor in regional TV advertising in Sweden.

Hannes Snellman acted as counsel to Discovery Networks Sweden, with a team consisting of Richard Åkerman, Bruce McGinn, Peter Issa.