On October 3, 2013, IBM announced the acquisition of Xtify Inc., a leading provider of cloud based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Cravath represented IBM in connection with this transaction. Financial terms were not disclosed.

The Cravath team included partner George F. Schoen and associate Jacquelyn N. Arcati on M&A matters; partner Jennifer S. Conway and associates Jarrett R. Hoffman and Amy C. Benford on executive compensation and benefits matters; partner J. Leonard Teti II and associate Matthew O. Williams on tax matters; and partner Matthew Morreale on environmental matters. Edmund Mokhtarian also worked on M&A matters.